NutraSweet Developing Stevia Product

AUGUSTA, Ga.—The NutraSweet Co. says its own stevia product, NutraSweet Natural with Stevia, is in the works and will be sold to the food-service industry. The sweetener is being developed at NutraSweet’s laboratory in Chicago.

NutraSweet President Bill DeFer doesn't consider natural sweeteners made with stevia products to be direct competition for its existing sweeteners. “We're not expecting a lot of impact on our business. The global demand for aspartame continues to increase," he said.