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OmniActive Receives Marketing Campaign Award
March 13, 2013
1 Min Read
MORRISTOWN, N.J.OmniActive Health Technologies received the Engredea 2013 Editors' Choice Award for Best Marketing Campaign of its lutein products, Lutemax, at Natural Products' Expo West in Anaheim, Calif.
The award recognized OmniActive's efforts for its newest education initiative Lutein for Every Age, a program to raise awareness of the importance of early and consistent supplementation with lutein for healthy vision. The program was revealed with a surprise flash mob to Engredea and Expo West attendees.
"The flash mob was the first marketing initiative of its kind in the 33 years of producing Natural Products Expo West," said Brad Mastrine, senior marketing manager at Engredea.
Read more on when OmniActive Health Technologies first launched its campaign for Lutein for Every Age.
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