PureCircle Announces Partnership With Cerilliant

FLORHAM PARK, N.J.—PureCircle has entered into an agreement with Cerilliant Corporation (Round Rock, Texas) for the global supply of Certified Reference Materials and validated analytical methods for stevia-based sweeteners.

The successful introduction of PureVia ™ Reb A natural sweetener by PureCircle, means there is a requirement to ensure the quality of products containing Reb A. PureVia™ Reb A is a natural product originating from the leaves of the stevia plant. PureCircle and Cerilliant have partnered to create the high-quality reference materials necessary for testing stevia-based products, from raw material to the finished sweetener, PureVia™ Reb A. Certified reference materials from Cerilliant will provide food and beverage manufacturers assurance that their products meet the highest standards for safety, quality and consistency and are not adulterated.

For a more in-depth look at what’s next for Stevia-Derived Sweeteners, Robert S. McQuate, Ph.D., co-founder and CEO, GRAS Associates, LLC will be presenting an informative seminar on the topic April 28, at SupplySide East in Secaucus, N.J. Visit SupplySideShow.com/East for more details.