PureCircle, Merisant Expand Supply Agreement

CHICAGOPureCircle announced an amendment to its multi-year supply agreement with Merisant Company. The agreement extends and expands the relationship between the two companies, and requires that all Merisant tabletop products that are sweetened with PureCircle stevia extracts will carry PureCircles Stevia PureCircle" trust mark.

According to PureCircle, the trust mark serves as a symbol of quality and reliable sourcing for consumers and is supported by such activities as PureCircles We Grow Joy campaign and the Global Stevia Institute.

Commenting on the new agreement, Paul Block, president and chief executive officer of Merisant said, PureCircle is a driving force in the stevia industry, with their supply chain strength and continuous innovation. We see the extension and expansion of Merisants relationship with PureCircle as a key element in supporting the global expansion of our portfolio of leading sweetener brands."

We are very pleased to have been chosen by Merisant as their supplier of choice," stated Magomet Malsagov, chief executive officer of PureCircle Limited. Merisant has demonstrated decades of leadership in bringing great tasting sweeteners to the global consumer market. We are confident consumers and our customers will see great benefits from our strong supply agreement and stevia PureCircle" trust mark alongside such great brands as Canderel®, Equal® and Pure Via."

Merisant has launched stevia tabletop products in the United States, Mexico, France and Australia.