RIMFROST New Zealand Announces New Name

NELSON, New Zealand—The largest krill company in the Asia-Pacific region renamed itself RIMFROST New Zealand LTD to reflect consolidation of the krill business Olympic Seafood AS under one banner – that of the RIMFROST GROUP.

THE RIMFROST GROUP harvests krill in Antarctica and then immediately converts it to krill meal on-board its own vessel, the Juvel. The resulting high-quality krill meal is then used as the basis for RIMFROST KRILL COLLECTION products.

“We are proud of our achievements here and of what we have created," said John Cameron, the company’s managing director. “Both our flagship products, RIMFROST SUBLIME Krill Oil and RIMFROST PRISTINE Krill Powder, are manufactured here reflecting a strong commitment to, and investment in, the region."

With its administrative center, dual manufacturing sites, innovation hub, R&D partnerships and sales and marketing network based in the region, Cameron predicts a strong future for RIMFROST New Zealand and the wider RIMFROST GROUP.

In 2012, the Rimfrost Krill Collection won a NuW Excellence Award in the Marketing and Positioning Initiative of the Year category at Health Ingredient Europe.