Vitiva Appoints VP Sales, Marketing for North America

MARKOVCI, Slovenia Vitiva announced the appointment of Connie Sandusky, PhD, to the position of vice president of sales and marketing for North America. Sandusky will oversee Vitiva's commercial activities in the United States from the recently opened Kentucky office by developing key commercial relationships in the food, beverage and nutraceutical markets.

"We are delighted to welcome Ms. Sandusky on board," said Vitiva CEO Ohad Cohen, "her technical knowledge, commercial experience and passion for success is exactly what we've been seeking to deliver our brands and service to the North American market."

Sandusky joins Vitiva with a successful track record of driving sales growth in functional food ingredients, in addition to having gained commercial experience across a range of ingredients, including colors, flavor, antioxidants, proteins, nutraceuticals and omega oils.

In May, the company opened a new Innovation Center in Slovenia that expands the companys lab applications and customer services, and provides comprehensive consulting services on oxidation management solutions, natural colors and stevia-based sweetener formulations.