Vitiva Enters South African Market

MARKOVCI, SloveniaVitiva entered into a strategic partnership with Savannah Fine Chemicals to promote Vitivas rosemary-based portfolio in the South African market.

Our alliance strategy is to assist South African manufactures with effective, tailor-made solutions for oxidation management and shelf-life extension that are cost-effective and affordable," said Ohad Cohen, CEO of Vitiva. This is our first foray into bringing Vitiva's innovative line to the South African market. Savannah is highly respected in the industry, with strong technical and marketing components. This agreement is an important part of our intensive effort to market our product line globally."

Currently, there is a limited variety of natural antioxidants available in the South African market. Those that are available often exhibit strong color, odor and bitterness, and support few food applications.

We are happy to team with Vitiva, a company with plenty of know-how that makes a significant investment in technical advancement and product innovation," says Steve Mitchell, CEO of Savannah. Our main focus will be to assist processed meat, oil, bakery and beverage manufacturers with unique and cost-effective oxidation management solutions, unveiling the full potential of rosemary extract formulations and their versatility."