Drink Up INSIDERs New Functional Beverage Perspectives Blog

Learn more about INSIDER’s new beverage blog, featuring industry news, trends and Q&As.

Celeste Sepessy, Celeste Sepessy

January 8, 2015

1 Min Read
Drink Up INSIDERs New Functional Beverage Perspectives Blog

Let’s take an inventory of the various cups on my desk. There’s a tumbler full of water, a shaker bottle with the dredges of my post-workout branched-chain amino acid blend and a glass of my home-brewed iced tea. (Nearly every surface in my house has a similar assortment of beverages.)

I’m clearly adding to the functional beverage industry’s highly successful numbers. According to Euromonitor International, functional and fortified beverages poured USD $86 million in global sales in 2013, a 5.1-percent increase from 2012.

Needless to say, I’m thrilled—and, dare I say, highly qualified—to bring you INSIDER’s new Functional Beverage Perspectives Blog. A couple times a week, I’ll bring you the beverage market’s latest news, covering trends in ingredients, new market data, technology innovations and emerging research. You can also expect compelling Q&As with top industry execs (are you one of them?) on their take of the segment’s most pressing issues.

Have some bubbly beverage news to share? I want it! Feel free to email me at [email protected] with what you think the industry needs to know.

Cheers!

About the Author

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like