Video: Sports Nutrition Consumers Want Innovation, Certification and Brandification

Sports nutrition consumers are varied, from bodybuilders to weight-management seekers and weekend warriors, but they all want one thing: products that work. In this video interview, industry consultant, David Sandler from Strengthpro.com explains that consumers are looking for cues to decide if the products they buy are efficacious, such as third-party certifications, branded ingredients and enhanced delivery methods.