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Video: Sports Nutrition Formulation
Product development involves a careful mix of decisions, particularly in the athletic arena, where aligning the appropriate scientific research and the intended consumer’s level of activity can play a crucial role in success.
July 26, 2016
Probiotics have been linked to several sports-specific benefits, whether aiding muscle recovery, or decreasing soreness and drops in performance. However, developing an effective product involves important steps, such as selecting the right probiotic strain or strains to match the target customer.
In this video, Dr. Ralf Jäger, FISSN, CISSN, MBA, of Increnovo, addressed the topic at Ingredient Marketplace in Orlando earlier this year. He’ll share more of his expertise at SupplySide West in Las Vegas, in a panel discussion, “Emerging Sports Ingredients,” Friday, Oct. 7.
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