Vitacost.com Named Official Online Retailer of Ironman

BOCA RATON, Fla.Vitacost.com Inc., an online retailer and direct marketer of health and wellness products, announced the company has been named the 2012 "Official Nutritional Supplement Online Retailer of Ironman" for all U.S. Ironman qualifying events. This includes the Ironman World Championship in Kailua-Kona, HI, and the inaugural Ironman Mont-Tremblant in Quebec City. The designation is the result of a one-year partnership agreement with World Triathlon Corporation (WTC), owners of the Ironman® brand.

Vitacost.com provides discounted prices on healthy living products including its core vitamins, minerals, herbs and supplements. In addition, the company has been focusing on faster growing categories such as sports nutrition. Throughout the partnership, Vitacost.com will have a presence at Ironman events by specifically offering athletes branded products that deliver performance results, including the company's own proprietary brands.

"We are excited to partner with WTC and sponsor one of the world's most challenging and thrilling athletic events," said David Zucker, chief marketing officer of Vitacost.com. "The Ironman triathlon is a terrific fit for the Vitacost brand, as our site features a wide range of affordable health and wellness products to meet the needs of all types of customersfrom the weekend warrior to the Ironman."

Andrew Messick, CEO of WTC, added, "The Ironman lifestyle requires special attention to diet, training and racing-related needs, and Vitacost.com provides quality health and wellness products that will help our athletes reach their personal fitness goals." .

Becoming the official online supplement retailer for Ironmay may help Vitacost continue its growth. In 2010, DailyFinance.com reported Vitacost was growing robustly and is leading the way in direct marketing of health and wellness products to consumers.