2010 Beef Checkoff Initiatives

CENTENNIAL, Colo.The Beef Promotion Operating Committee has approved investment of the Cattlemens Beef Board (CBB) fiscal year 2010 budget of $42.3 million on a total of 30 national checkoff programs.

At the 2009 Cattle Industry Summer Conference in July, CBB approved a budget of $41.6 million for fiscal year 2010, which begins Oct. 1, 2009. Thanks to checkoff revenue coming in higher than expected and some unspent administration funds in the current fiscal year, the operating committee last week recommended an amendment that increased that fiscal year 2010 budget to the $42.3 million, up slightly from $41.7 million in fiscal year 2009.

The approved plan of work funds promotion, research and information programs and is designed to build demand for beef using national checkoff funds. The operating committee, which is made up of 10 producer members of the Cattlemens Beef Board and 10 producer representatives from State Beef Councils, had to balance the industrys requests for funding against anticipated checkoff collections for fiscal year 2010. USDA still must approve the plan before any funds can be expended.