73% of U.S. Families Buy Organic

GREENFIELD, Mass.Even during a tough economy, 73 percent of U.S. families are purchasing organic products mainly for health reasons, according to findings from the "2009 U.S. Families' Organic Attitudes and Beliefs Study," jointly sponsored by the Organic Trade Association (OTA) and KIWI Magazine.

The study also shows that 31 percent of U.S. families actually are buying more organic foods compared to a year ago, with many parents preferring to reduce their spending in other areas before targeting organic product cuts. Seventeen percent of U.S. families said their largest increases in spending in the past year were for organic products.

"These findings reinforce the data collected in OTA's 2009 Organic Industry Survey that showed continued healthy growth in U.S. sales of organic products," said Christine Bushway, OTA's executive director.