A Yelp Site for Consumer Packaged Goods

NEW YORKConsumers looking for feedback on popular consumer packaged goods (CPG) now can access Consmr.com, a new social website similar to Yelp that allows users to review and "check in" to consumer packaged goods.

Consmr's mission is to improve how people share, find, and discover everyday products. The website launched June 15 in beta with partners including media publishers and CPG brands.

Consmr's website allows users to rate and interact with products across 20 categories including, frozen foods, snacks and candy, canned and packaged, breads and pasta, baby foods, beverages, organic meats and seafood, sauces and condiments, dairy, spirits and more. Users can check in and broadcast their usage of products to Facebook and Twitter. Ratings can be similarly shared to social networks.

"When I shop, I never know what organic foods to buy or which face wash is the best," said Consmr co-founder and CEO Ryan Charles. "Our goal is to answer those questions with a social resource for everyday products. We provide a forum to share opinions, assist with the trial and error shopping process, and promote product discovery through friends and community."

Contributions are rewarded through virtual badges known as "flair." The combination of badges and shared activity presents an opportunity for brands to engage in a new form of social media. Some of the most innovative brands in social media will launch campaigns on Consmr's beta site. Chobani/Agro Farma will be providing unique badges when users check-in to their products.

Through a partnership with Rodale, visitors to Consmr also will have access to tips and reviews from Men's Health, Women's Health and Prevention magazines.