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Cargill, Provimi Launch New Global Brand For Feed Additives
November 13, 2013
1 Min Read
MINNEAPOLIS and ROTTERDAM, NetherlandsCargill Animal Nutrition, through its Provimi business, introduced PROMOTE, a new global brand and line of feed additives designed to bring impactful feed-additive solutions to animal producers, feed manufacturers and retailers.
PROMOTE will serve as a platform for developing, sourcing, testing and bringing to market consistent feed-additive solutions, according to Gilles Houdart, marketing director, Additives, Cargill Animal Nutrition. PROMOTE will launch globally in upcoming months.
Feed additives play an increasingly important role in animal nutrition as livestock producers seek new ways to enhance performance, improve feed conversion and address changing consumer demands.
The combination of an expanding emerging-market middle classwhich demands more protein-rich dietsalong with growing consumer sensitivity toward feed inputs and animal welfare, is putting new pressure on animal producers to boost performance and do so in more sustainable ways," Houdart said.
Benefit categories and specific products included in the PROMOTE line include:
Essential-oil and organic acid-based products for monogastrics designed to promote growth and gut healthBiacid, Provimax, Cinergy, Prohacid.
Aloapur®, a poultry performance-enhancing additive, in collaboration with Purac Corbion.
Amaferm®, the digestibility enhancer for ruminants (offered in Europe, Middle East and South America).
Proviox®, a natural antioxidant for the animal.
Notox, a range of products and services dedicated to mycotoxin prevention (not available in the United States or Canada).
PROMOTE forage preservatives to protect dairy and beef producers nutrient investments.
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