CLA Yogurt Set to Launch in U.S.

WORMERVEER, The NetherlandsOld Home Foods is set to launch Safflower Power Yogurt, enhanced with Clarinol^® CLA from Lipid Nutrition, in the United States.

The yogurt will be available in the refrigerated section of Minnesota grocery stores beginning in early March in eight varieties: Strawberry, Black Cherry, Blueberry, Banana-Mango, Marionberry, Peach, Pomegranate-Blueberry, and Red Raspberry. All varieties offer the benefits of yogurt, plus the health benefits of conjugated linoleic acid, which include reducing body fat and increasing lean muscle. In addition to being the first and only yogurt incorporating conjugated linoleic acid on the U.S. market, the yogurt is gluten-free and high-fructose corn syrup-free, and has 160 calories per cup.

Dr. Marianne OShea, Director in North America for Lipid Nutrition states: Safflower Power Yogurt was developed to provide a great tasting and uniquely nutritious yogurt to females and males that is highly differentiated from all the rest of the yogurts in the marketplace. With the recent GRAS approval for Clarinol^® CLA, Lipid Nutrition was able to help Old Home Foods capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with their target consumers, provide application support and help them provide a delicious yogurt while incorporating a health functional ingredient like Clarinol^® CLA.

As of July 2008, Clarinol CLA is allowed in the following GRAS categories: fluid milk, yogurt, meal replacement beverages, nutritional bars, soy beverages and fruit juices. Clarinol CLA is available in a liquid, a powder, and an emulsion form.