CP Kelco Taps Azelis as Exclusive Distributor for China, Hong Kong

SHANGHAICP Kelco has appointed Azelis as exclusive distributor in the Peoples Republic of China and Hong Kong SAR, representing the entire product portfolio into the for Food, Beverage, Consumer and Industrial application segments.

In addition to providing dedicated local technical and commercial support, CP Kelco and Azelis expect to create added value for customers by jointly developing innovative solutions and formulations that meet customer needs, anticipate market trends, improve food safety and quality, and deliver superior end-product performance.

China is a strategic growth market for CP Kelcos nature-based products. As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredientsparticularly within the food, beverage and other consumer sectors," said CP Kelco President Don Rubright. With its specialty mindset, we are confident that the Azelis team of experienced professionals in China is well placed to capture this demand, providing enhanced service, technical know-how and efficient logistic solutions to our existing and growing base of customers."

Leveraging Azelis strong relationships with prime chemicals manufacturers and geographical reach, CP Kelco will continue supporting its key accounts to meet their ambitious growth targets. Azelis will work with CP Kelco incumbent distributor partners to optimize existing distribution channels.