Earthbound Farm Expands Executive Team
April 22, 2011
SAN JUAN BAUTISTA, Calif. Earthbound Farm filled the newly established roles of Chief Marketing Officer (CMO), Chief Human Resources Officer (CHRO), and Senior VP Operations and Organic Integrity (SVPOO) to support the companys growth initiatives.
In the role of CMO, Earthbound Farm has hired marketing veteran Judy Chen. In this new role, she will be leading all of Earthbound Farms marketing programs from product innovation and development to business development, consumer marketing, and communications.
I have long been an organic consumer and am really excited to join Earthbound Farm at a time of considerable growth and expansion," said Chen. As consumers increasingly connect what theyre eating with their long-term health and wellness, more and more people are turning to organic. Earthbound Farm is poised to deliver a whole array of delicious, healthy and convenient organic products and to build on the devoted consumer following that we already have in new and innovative ways."
Sandy Whitehouse has joined Earthbound Farm as Chief Human Resources Officer. In this new role, she will be leading all of the companys human resources functions from talent acquisition and organizational development to compliance, compensation, and benefits administration.
Its such a great time to join Earthbound Farm," said Whitehouse. As we lay the foundation for significant growth, Human Resources will be a pivotal part of the companys strategy. Im thrilled to be part of the team and to have the opportunity to contribute to the companys future success."
Will Danielss role has been expanded and he is now Senior Vice President of Operations and Organic Integrity. He was formerly SVP Quality, Food Safety and Organic Integrity. Daniels's leadership has been pivotal in developing Earthbound Farms industry-leading food safety and organic integrity programs. This move is aimed at unifying Quality, Food Safety and Organic Integrity and the Operations group under Daniels's leadership, bringing that critical focus to all aspects of operations.
We are thrilled to have added Judy Chen and Sandy Whitehouse to the Earthbound Farm team as we set out with tremendous focus to pursue our mission to bring the benefits of organic to as many people as possible further than even, into new categories and new channels," said Sweat. The experience and leadership of all three of these professionals is absolutely key to Earthbound Farms expanding success and were grateful to have these folks helping us capitalize on the opportunities that lie ahead."
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