Gauging Produce Traceability Readiness

WASHINGTONThe Produce Traceability Initiative (PTI) Steering Committee announced results of a survey designed to evaluate the adoption of the PTI and identify additional support needs for companies doing business in the United States.

The survey of more than 260 industry members selling produce in the United States revealed nearly two-thirds of respondents indicate they are making progress toward implementing chain-wide, electronic traceability. The survey, conducted by Produce Marketing Association and United Fresh Produce Association, complemented by a similar poll of retailers and foodservice outlets conducted by the notforprofit standards organization GS1 US. The Steering Committee also recently reaffirmed its dedication to developing a closer relationship with GS1 US to bring that groups expertise and operational support to the PTI.