Lutein, Zeaxanthin Isomers Self-Affirmed GRAS

 SHORT HILLS, N.J.OmniActive Health Technologies announced that its lutein and zeaxanthin ingredient, Lutemax® 2020, achieved self-affirmed GRAS status and is safe for use in a range of food and beverage applications.

"We are pleased to now be able to offer food and beverage manufacturers our popular Lutemax 2020 product as a single high quality ingredient that provides the most researched ingredients for eye healthlutein and zeaxanthin isomersin an optimal balance" said noted Hiren Doshi, Vice President, OmniActive Health Technologies. "Attaining GRAS status for Lutemax 2020 demonstrates our continued commitment to safety and quality, and will encourage more manufacturers to expand their product development opportunities. By supplementing lutein and zeaxanthin isomers in our diet, we can ensure that our body is getting the required levels nutritionally associated with healthy eyes."

Lutemax 2020 delivers the only complete source of both lutein and zeaxanthin isomers in significantly higher concentrations, for convenient and more beneficial nutrient availability.

OmniActive's Lutemax line, which includes Lutemax free lutein and lutein esters, as well as Lutemax 2020, offers manufacturers a safe and effective way to create products to target individuals looking to improve their eye health through foods and beverages they consume on a daily basis, including cereals, energy bars, juices, non-carbonated beverages, energy drinks and meal replacement bars. Fortifying products with Lutemax lutein ingredients does not affect the taste profile or aroma of the end product.