NPF Promotes Truth in Advertising Program at SupplySide

WASHINGTONThe Natural Products Foundation (NPF) is promoting its Truth in Advertising Program at SupplySide West to help the industry present accurate promotions and information about natural products to consumers. 

The NPF Truth in Advertising Review Program identifies non-compliant dietary supplement promotions and provides education outreach to ensure industry members comply with Dietary Supplement Health and Education Act (DSHEA) regulations. 

NPF will be a part of the SupplySide Compliance Program at SupplySide West.

Legal Advisory volunteers Marc Ullman, Jackie Kuler, Nicholas Licato, and Justin Prochnow will help ensure that exhibiting industry members understand common compliance issues and the importance of self-regulation for dietary supplement advertising.  

David Brown, the Chairman of the NPF Board of Directors, will be presenting a SupplySide Why talk "The Impact of the Self Regulatory Effort," highlighting the Foundation's Truth in Advertising work within the industry. SupplySide Why will feature two full days of short, dynamic talks, presented by industry thought leaders, innovators and leading marketers.

In addition, Ullman and Prochnow will each be featured speakers for SupplySide Education programming.  Ullman will take part in "Responding to FDA 483's and Warning Letters"while Mr. Prochnow will present "Caffeine: It's Not Just in Your Cup of Coffee Anymore."

The Truth in Advertising Program is overseen by NPF Legal Advisory Council (LAC) chairman Ullman and NPF executive director Deb Knowles. The Truth in Advertising Review is initiated by foundation staff members under the supervision of the NPF LAC.