Produce Traceability Initiative Launches Website

WASHINGTON—The Produce Traceability Initiative (PTI), sponsored by Canadian Produce Marketing Association, Produce Marketing Association and United Fresh Produce Association, launched producetraceability.org, a comprehensive online resource to assist in the industry's transition to the recommendations of the Produce Traceability Initiative (PTI).

The site includes resources and educational tools for those wanting to learn more about the PTI, a list of companies that support the PTI, a bulletin board and Q&A section for industry questions and discussion, news and events section, press room, contact information and more. The site aims to assist in the fulfillment of seven steps developed by a steering committee to move the supply chain to chain-wide, electronic traceability by late 2012.