PureCircle Develops Sustainable Agriculture Policies

CHICAGOPureCircle has developed new agricultural polices to guide relationships with stevia farmers and ensure sustainable practices, to roll out by 2015.

We consider our partnership with stevia farmers as critical to our sustainable growth as a business," said Ajay Chandran, director, corporate sustainability, PureCirlce. So weve adopted agricultural policies that guide our relationships with stevia farmers to ensure fair, responsible and ethical practices are maintained. We have targeted a complete roll out of our new sustainable agricultural policy and procedures across our entire base of 25,000 farmers by 2015 and have made great progress so far."

The policy, designed to reduce its environmental footprint, source responsibly and deliver transparency and accountability, will ensure:

While our business is supplying the highest quality stevia to food and beverage manufacturers for use as an ingredient, it is equally important for us to deliver it through our supply chain in an ethical and responsible manner," said Chandran.

Earlier this year, PureCirlce was nominated in the Sustainability Initiative of the Year category for the 2013 Food Ingredients Europe (FiE) Excellence Awards, for its work in quantitative measurement of the positive impact of replacing nutritive sweeteners with natural-origin stevia.