Rosemary Extracts OK in EU

MARKOVCI, SloveniaVitiva announced that rosemary extracts are in compliance with the new legislation under EU directives 2010/ 67/ EU and 2010/ 69/ EU.

"Adding rosemary extract to approved food additives in the antioxidant category significantly expands the horizons of its use and brings the benefits of this natural and potent ingredient to a wide EU audience, which is in constant quest for friendly label products with a natural image," says Ohad Cohen, CEO of Vitva. The long-awaited move of the EU legislation community to accept carnosic acid and carnosol-based rosemary extract as a safe natural alternative to synthetic antioxidants, will allow food manufacturers to significantly expand their food portfolio by launching high quality and innovative products with a natural image. Now that our customers are finally able to complete important projects and lauch new products with our extensive oxidation management systems, I anticipate a large number of new product launches in Europe during 2011."