Synutra Branded Chondroitin Ingredients Aim to Differentiate

NEW YORKTwo new branded ingredients from Synutra Ingredients will target the crowded joint health market, in which products commonly feature commoditized chondroitin materials. According to Synutra, Chondro Gold and Chondro Cal are low or ultra-low in heavy metals and are free from adulterantsall SYnutra chondroitin are gauranteed free from alginic acid, the most common chondroitin adulterant.

Chondro Gold customers can choose between several source  materials, including porcine, bovine, avian and combinations of these sources. There are also several grade levels of chondroitin assay content to choose from, depending on formulation needs. The ingredient complies with USP dietary supplement compendium's standards on chondroitin sulfate sodium.

The low-sodium form of chondroitin calcium in Chondro Cal is extracted and produced from various source materials using a proprietary process, providing the benefits of chondroitin without the concerns over long-term sodium intake. Synutra further noted the moderate levels of specialized calcium content in Chondro Cal offer complementary bone health benefits.

Chondroitin became very much in demand for joint health just as dietary supplement ingredient sourcing became largely commoditized, and quality suffered," said Weiguo Zhang, president Synutra Ingredients. The result was that the consumer did not experience the beneficial results they expected. When you use the highest quality ingredients, the end product is going to be effective."

Visit Synutra Ingredients at Booth#432 during SupplySide MarketPlace , held April 30 to May 2, 2013, at the Jacob Javits Center in New York City.

Related Content:

Naturally Improving Joint Structure

The Global Bone and Joint Ingredients Market