U.S.-China Trade Group Adds American Member

BEIJINGThe U.S.-China Health Products Association (USCHPA) welcomed it's newest member K-Max, a Pomona, CA-based health products manufacturer, at the company's annual party in Shanghai. During the event, which featured a 500-plus guest list including K-Max distributors as well as industry and government leaders, USCHPA Executive Director Jeff Crowther presented an introduction tot he U.S. dietary supplement market, highlighting the many opportunities Chinas dietary supplement industry could similar enjoy with appropriate regulatory reform.

Also at the party,K-Max President Ye Lei shared company news such as a new logo, new pricing, new commercial and print ads, and a new celebrity spokesperson. Asian singing sensation Mr. Zhou Huajian will represent for the next three years. Also, in December K-Max is launching its T.V. commercial in Mainland China on a variety of CCTV channels featuring Zhou Huajian.