Vibrant Health Offers Fruit dOr Cranberry Products

Organic cranberry and blueberry company Fruit d’Or announced that Connecticut-based Vibrant Health of Canaan launched its certified Cran Naturelle products.

July 18, 2014

1 Min Read
Supply Side Supplement Journal logo in a gray background | Supply Side Supplement Journal

QUEBEC—Organic cranberry and blueberry company Fruit d’Or announced that Connecticut-based Vibrant Health of Canaan launched its certified Cran Naturelle products.

Vibrant Health President Ted Parker said his company was drawn to Cran Naturelle because it offers both soluble and insoluble proanthocyanidins (PAC), which are the actives in cranberries that deliver health benefits. He also said he was drawn to the product’s recent non-GMO certification.

The announcement comes two days after Fruit d’Or urged the industry for standardizing cranberry products. A company-conducted, unpublished test found that Cran Naturelle contains higher levels of PACs than other cranberry products.

Fruit d'Or is currently investing in new research into other health areas where cranberry could be highly useful, such as oral and gut health.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like