Why Clean Matters Tour Hits the Road

ST. PAUL, Minn.Cleanliness is one of the main factors that influence U.S. consumers choice of restaurants, which is why Ecolab is taking its Why Clean Matters" campaign on a coast-to-coast tour to select cities from Oct. 12 through Nov. 17, 2011.

The Why Clean Matter" tour is visiting select cities nationwide and meeting with restaurant operators to highlight the importance of restaurant cleanliness and demonstrate the latest technology to help ensure consumers are pleased with their dining experience. A custom designed, 28-foot rolling showroom will showcase Ecolab's award-winning line of cleaning innovations, including the Apex Conveyor Dishmachine and Ecolab Cleaning Caddy, at each tour stop.

Restaurateurs across the country can learn what people value most in their dining experience at www.WhyCleanMatters.com/coast-to-coast, which includes an interactive map showing city-specific results of the survey.

Understanding and anticipating consumer preferences is vital to our customers success," said Nicolas Granucci, vice president, foodservice marketing, Ecolab. Cleanliness is very important to restaurant guests across the U.S., and it is our mission to provide restaurant operators the products, services and know-how they need to give guests the clean experience they expect."