WILD Launches WILD Global Flavor Council

ZUG, SwitzerlandWILD Flavors GmbH created the WILD Global Flavor Council to consolidate and leverage the knowledge and expertise of worldwide employees to allow for a deeper focus on flavors. Marie Wright, WILDs chief global flavorist, will lead the Council, which combines the science and innovations for flavor creation from all regions to build the strongest creative flavor capabilities within the industry.

The WILD Global Council involves leaders from a variety of cross-functional disciplines and regional leaders in areas, such as flavor creations, research and innovation, operations, supply chain, regulatory, legal, aroma chemicals and mint. WILD will capitalize on its global flavor expertise to support the flavor strategy for increased growth in sales across all product categories, including beverage, confectionery, culinary, dairy, mint and savory.

The WILD Global Flavor Council is responsible for ensuring each regions flavor team is best in class" in the flavor industry and able to provide successful solutions for our customers. The Councils initiatives will focus in achieving excellence in all aspects of flavor development. The flavorists will be guaranteed the best tools available, a robust raw material database used to create regional and global flavor portfolios while maintaining a solid innovation pipeline of new technologies and ingredients desired and required by the marketplace.

The formation of the Council brings together WILDs worldwide technical capabilities in flavors while seamlessly being linked to the business to allow for  excellence in service to both regional and global customers," said Michael H. Ponder, Global CEO of WILD Flavors GmbH.