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Consumers Rate Supplement Brands
February 1, 2012
2 Min Read
WHITE PLAINS, N.Y.Consumers are most satisfied with the Swanson brand of vitamins and supplements when it comes to online purchases; Nutrilite is their favorite direct-selling (multi-level marketing) brand, and Kirkland (from Costco) gives the highest satisfaction out of discount/warehouse brands. These rankings come from ConsumerLab.com's yearly survey of its e-newsletter subscribers about vitamins and supplements they use.
Most respondents used multiple supplements, but ranked their favorites in a number of different categories. Here's a breakdown of the results:
Top-rated Supplement Brands on Consumer Satisfaction:
Catalogue/internet brand: Swanson
Direct-selling (MLM) brand: Nutrilite
Discount/warehouse brand: Kirkland (Costco)
Grocery store brand: Trader Darwin (Trader Joes)
Health care Practitioner Brand: Pure Encapsulations
Health food store brand: Nutricology
Mass market multi-category brand: Biotivia
Mass market single-category brand: Citracal
Pharmacy brand: CVS
Vitamin store brand: Vitamin World
Canadian brand: Webber Naturals
Top-rated Brands on Consumer Satisfaction for Specific Types of Supplements:
Calcium: Puritans Pride
CoQ10: Life Extension
Fish oil: Life Extension
Glucosamine and chondroitin: Puritans Pride
Multivitamin: Life Extension
Probiotic: Puritans Pride
Top-rated Supplement Merchants on Consumer Satisfaction:
Catalogue/Internet: Life Extension
Direct sales (MLM): Nutrilite
Grocery store: Trader Joe's
Mass market: Target
Online multi-category retailer: Amazon.com
Online supplement retailer: iHerb.com
Pharmacy: Walgreens
Vitamin store: Vitamin Shoppe
Warehouse store: Costco
This year, 10,260 responders gave their opinions in a in November 2011 poll. Respondents gave ratings for 1,551 brands and 906 merchants. Eighty-eight brands and 36 merchants each received at least 100 ratings. The report also examines the use of 31 specific types of supplements and nutritional products. Last year, this analysis reported fish oil was the most used supplement.
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