Good, better, best: How to build a model CBD brand - video

Ojai Energetics started with the right philosophy and ethos to build a sustainable business model. Here’s how.

Todd Runestad, Content Director, SupplySideSJ.com

April 15, 2021

There are thousands of brands in the hemp CBD market. A lot of companies, face it, are run by people who can’t even run a business let alone build an industry. Will Kleidon is not one of those people. CEO and founder of Ojai Energetics and head of the Callfornia Hemp Council, Kleidon lets us in on all the best practices to build a brand and a sustainable economy for the long term? Listen in as senior editor Todd Runestad sits down with Kleidon as they discuss:

What it means to be a triple-bottom-line company.
Certified USDA organic should be the way forward for hemp—and how regenerative agricultural practices is Organics 2.0.
Brand differentiation through technology: patent-protected bioavailability enhancers as well as blockchain.

About the Author

Todd Runestad

Todd Runestad

Content Director, SupplySideSJ.com, SupplySide Supplement Journal

Todd Runestad has been writing on nutrition science news since 1997. He is content director for SupplySide Supplement Journal and its digital magazines. Other incarnations: content director for Natural Products Insider (now rebranded to SupplySide Supplement Journal), supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.

Specialty

Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.

Quotes

"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

See more from Todd Runestad

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