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How to prepare your brand to enter the cannabis market – webinar
Learn about the regulatory landscape for the cannabis industry and what brands can do to prepare themselves to enter this incredible market opportunity.
September 20, 2021
2 Min Read
Sponsored by Open Book Extracts
Now on-demand!
![Watch Now-Green Button_ [Converted] (1).png](https://eu-images.contentstack.com/v3/assets/blt2183a7e3152cc969/blt099d8bbf25fc8833/64b50ff86d2dab5474f7371e/Watch_20Now-Green_20Button_20_5BConverted_5D_20_281_29_21.png?width=225&auto=webp&quality=80&disable=upscale "Watch Now-Green Button_ [Converted] (1).png")
Open Book Extracts will discuss the current regulatory landscape for the cannabinoid market and why now is the time for large brands, nutraceutical and ingredient companies to chart their entrance into this $27B market opportunity.
What you will learn:
Regulatory State of the Union: In this section, OBX will share their perspective on the current regulatory landscape, including the recent FDA ruling, potential legislative pathways, considerations for brands in the market and entering the market, and what to expect for the future. OBX will further share the breakthrough safety, efficacy, and enhancement research that will support intelligent product development and regulatory clarity.
Ingredient Innovation: In order to meet market demands and client needs, OBX offers the widest range of cannabinoid ingredients, including organic, plant-derived from hemp, botanically derived, semi-synthetic, biosynthetic, and synthetic. OBX also offers enhancements to their ingredients, to support outcomes such as increased bioavailability, solubility, extended and targeted release.
Commercial Opportunities: In this final section, OBX will highlight the largest industry trends and commercial opportunities, providing guidance and recommendations for where brands and product development teams may focus their efforts.
Don’t miss out - register today!
Moderator:
Jessica Rubino
Content Executive Director, Informa Markets Health & Nutrition
Speakers:
Nicole Brown
Chief Innovation Officer, Open Book Extracts
Nicole Brown serves as Chief Innovation Officer for Open Book Extracts (OBX), an ingredient manufacturer and product development house focused on cannabinoid-enabled health and wellness, located in North Carolina.
Prior to joining OBX, Nicole served as CMO for Citymaps–a social mapping technology platform optimized for travelers–culminating in the acquisition of Citymaps by TripAdvisor in 2016. After the acquisition, Nicole served as Senior Director of Global Business Development for TripAdvisor from 2016 to 2019. Previously, she held management roles at LVMH and Shiseido Cosmetics, focused on product development and commercialization in the beverage and beauty sectors, respectively. Nicole graduated from Harvard University with an honors degree in French Literature and a minor in Organic Chemistry.
Oz Hackett
Co-Founder and President, Open Book Extracts
Bob Durkin
Counsel, Arnall Golden Gregory
former Deputy Director, FDA Office of Dietary Supplements (2015-2019)
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