Kellogg Debuts 'the Only Cereal From a Leading Brand to Contain Live and Active Probiotic Cultures'

Press Release

At a time when 83 percent of adults report some kind of gastrointestinal problem¹, new Special K Nourish^® Berries & Peaches with Probiotics is the only cereal from a leading brand to contain live and active probiotic cultures, making it easy for women to be proactive about their health and start their day with a choice they can feel good about.

Probiotics are live bacteria that add to the beneficial bacteria normally present in the gastrointestinal tract, and more than a third of women (34 percent) agree they are essential for a healthy digestive system¹. Unlike other probiotics products, Special K Nourish Berries & Peaches with Probiotics provides this "good" bacteria without the need for refrigeration, making it a convenient choice for busy women.

"Our goal is to empower women to feel confident in their food choices," said Christie Crouch, director of marketing for Special K. "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we're delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."

Special K Nourish Berries & Peaches with Probiotics features a peach-flavored flake and is rich in visibly wholesome, delicious ingredients, including a blend of blueberries, raspberries, peaches and yogurty pieces. With 12g of whole grains, it is also a good source of fiber, helping women to #OwnIt and eat with confidence.

For more information about Special K Nourish Berries & Peaches^® with Probiotics, visit http://www.specialk.com.

1. _Mintel Digestive Health US Study, July 2017.