Main Street Ingredients Becomes Agropur Ingredients

LONGUEUIL, QuebecAgropur Cooperative, a leader in the Canadian dairy industry, is rebranding its La Crosse, Wis.-based Main Street Ingredients to Agropur Ingredients effective July 8, 2013. The facility also will serve as the center of operations for promotion of the newly aligned ingredient portfolio.

Agropur Ingredients will host a contemporary line of products and services that cover the broad spectrum of demand surrounding the nutritional, dairy, bakery, beverage and cheese industries, such as such as Cornerstone® Proteins, Keystone® Stabilizer Systems, Capstone® AntiCaking Agents, Crino® Premium Dairy Ingredients, IsoChill® ValueAdded Ingredients, its new generation of ingredients, BakiGen Bakery Ingredients and DariGen Select Specialty Powders, as well as PZ44® and ReddiSponge® Dough Conditioners.Reneck Cayen, vice president of the Business Unit Ingredients for Agropur, will be responsible for the marketing of the newly established Agropur Ingredients umbrella brand.

Over the past four years we have significantly grown our ingredients portfolio through selective acquisitions in the United States," he said. It became clear that in order to serve as the best possible resource for our customers it was time to take advantage of our synergies and present a unified vision."