MGP Ingredients Launches Redesigned Website

ATCHISON, Kan.MGP Ingredients, Inc. (MGPI) announced the launch of its redesigned website.

The companys new website has been designed to serve as a more effective tool for digitally branding MGPI and serving the informational needs of customers and other key stakeholders," said Steve Pickman, vice president of corporate relations. We intend for users to find the sites updated contents and navigational devices to be highly beneficial, appealing and convenient.  Likewise, the site should support a stronger presence for the company by helping increase awareness of who we are and the types of high quality, value-added products we provide, especially among existing and potential customers in the consumer packaged goods industry."

The company took a targeted customer-centric approach to the sites overall design and creation, focusing on MGPIs three principal product areas related to food, high quality alcohol and biopolymers. With a new Innovation Center feature on the site, there is added transparency of R&D and applications processes provided through case studies, presentations and Frequently Asked Questions" to further demonstrate the value and performance of MGPIs products. The site also features tools that enable customers to instantly request product samples and data, and for visitors in general to direct product-specific and/or company-related inquiries to appropriate staff.

We are excited to have completed the first phase of what is a much more comprehensive digital communications strategy, which in the future will include an enhanced company intranet site and the creation of an extranet site tailored to provide increased tools and uses specifically for customers," said Shanae Randolph, corporate director of communications.  This strategy has provided us with a roadmap for better serving our customers in the digital space, as well as assisting the company in reaching its goals and objectives through innovative and evolving communications mediums."