Nutrition Business Journal Presents: Collagen Explosion

Jon Benninger talks with NBJ’s Bill Giebler and Erika Rommel Craft about the ingredient and the findings of the collagen market.

Jon Benninger

September 21, 2022

To say that the $222 million collagen market has seen a lot of change over the last decade misses the fact that there was no collagen market to speak of 10 years ago. The obscure bone, joint and sport protein exploded when it found itself unexpectedly at the center of a burgeoning beauty-from-within supplement category. What happened from that point is a star-is-born story few single ingredients have or will see in the market.

Join us for our monthly talks with Nutrition Business Journal, as host Jon Benninger talks with NBJ’s Bill Giebler and Erika Rommel Craft about the ingredient and the findings of NBJ’s recent deep dive report into the subject. Q&A to follow.

About the Author

Jon Benninger

Informa

Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo West, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal and MarketReady Insights.

Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. In his free time, Jon loves to cook for family and friends; if you are ever in Phoenix and want to enjoy a meal, all you must do is choose a country, region, or city, and Jon will cook it for you.

Jon Benninger

VP & Market Leader – SupplySide

Summary

  • Helped launch the SupplySide business in 1995.

  • Active in industry associations and initiatives and leads strategic partnerships for SupplySide.

  • Cares deeply about supply chain, quality, and innovation issues that drive industry growth and success.

Awards

  • ABC Mark Blumenthal Community Builder Award, 2018

  • Vitamin Angels Grateful Acknowledgement for Supporting Global Children’s Health, 2018

  • AHPA Visionary Award, 2014

  • NPA Industry Champion Award, 2014

  • CRN Crystal Apple Award for Industry Leadership, 2010

Current Volunteer Positions

  • Board Chair and Board Trustee, Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine)

  • Founder and Board Representative, Nutrition Advisory Council, Sonoran University of Health Sciences

  • Director’s Circle, American Botanical Council (ABC)

  • Communications Committee, American Herbal Products Association (AHPA)

  • Communications & Media Outreach Committee, Council for Responsible Nutrition (CRN)

  • Company Council, International Association of Dietary Supplement Associations (IADSA)

  • Mentor, Women In Nutraceuticals

Past Volunteer Positions

  • President, Dietary Supplement Education Alliance, 2006 – 2008

  • Board of Directors, Dietary Supplement Education Alliance, 2001 – 2006

  • Board of Directors, Citizens for Health, 1999 – 2001

Speaker Credentials

  • "Trends in the US Market for Healthy and Functional Foods and Ingredients, Hi-Japan, Tokyo, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2019

  • “China: Impossible to Ignore” UNPA Member Retreat, Charleston SC, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2018

  • “Nutrition Industry Overview” US-China Business Exchange Dinner, Anaheim CA, 2018

  • “Industry Outlook: Market & Key Factors” National Enzyme Annual Meeting, Branson, MO, 2017

  • “State of the Human Dietary Supplement Industry” NASC Annual Conference, Austin, TX, 2016

  • “Consumer Concerns of Safety & Efficacy in Supplements” UNPA Member Retreat, Hawaii, 2016

  • “Nutrition, Health and Wellness Trends” Cactus IFT Meeting, Phoenix AZ, 2013

  • “Key Industry Events & Media in the US Market” World Ayurveda Congress, Bangalore, India, 2010

  • “Trends in the Dietary Supplement Industry” Pacific Technology Exchange, Los Angeles, 2010

  • “Succeeding in the US Market for Healthy Products” 4th Nutraceutical Summit, Mumbai, India, 2008

  • “Selling to the US Health Food Industry” Keynote Address, ANIPRON, Mexico City, 2007

  • 1997 – present: moderator/host at SupplySide events

  • 1997 – present: Frequent host/moderator of industry conference sessions, panel discussions & town halls

Resides in

  • Phoenix, AZ

Education

  • Arizona State University, B.A Journalism, 1991

Contact

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