Supplements Deliver Ashwagandha's Benefits - Report

From career professionals looking to reduce stress while improving mood and well-being, to athletes wanting to support strength and physical performance, ashwagandha can be successfully marketed to multiple demographics. It can also be delivered on its own or integrated into formulations with synergistic ingredients. Additionally, efficacious doses of the botanical can be easily incorporated into various supplement delivery formats without concern for off-notes or shelf-life issues. These and other factors contribute to the rising popularity of ashwagandha in supplement form. Takeaways include: * The rising popularity of Ayurveda among westerners has contributed to increased interest in ashwagandha; * Ashwagandha supplements are being sold direct to consumer, online, in store and via health professionals; * Powders, capsules, tablets and softgels are all used to deliver ashwagandha's benefits.