Supplements

SupplySide Stage: Ingredient Idol

Take a look at the Ingredient Idol contestants and winner at SupplySide West & Food ingredients North America.

Todd Runestad, Content Director, SupplySideSJ.com

November 3, 2022

Straight from the show floor of SupplySide West & Food ingredients North America, Ingredient Idol is a lively competition between ingredient suppliers in front of a panel of judges who decide which is the best-in-class ingredient in each of three different health categories. Contestants will give the judges their elevator pitch for the ingredient—based on science, innovation, market potential and the X-factor. Judges will then pepper the contestants with follow-up questions. As the judges huddle to decide a winner, audience members will be encouraged to vote on their own People’s Choice winner.

About the Author

Todd Runestad

Todd Runestad

Content Director, SupplySideSJ.com, SupplySide Supplement Journal

Todd Runestad has been writing on nutrition science news since 1997. He is content director for SupplySide Supplement Journal and its digital magazines. Other incarnations: content director for Natural Products Insider (now rebranded to SupplySide Supplement Journal), supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.

Specialty

Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.

Quotes

"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

See more from Todd Runestad

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