ADM Expands its Sustainable Cocoa Program
June 9, 2011
DECATUR, Ill.Launched in the Ivory Coast in 2005, ADMs Socially and Environmentally Responsible Agricultural Practices (SERAP) program has now expanded into Indonesia. There, the SERAP program will work with the Indonesian Cocoa and Coffee Research Institute (ICCRI) to educate cocoa farmers about responsible and sustainable farming methods that enhance cocoa quality. SERAP will also foster collaboration among farmers as they work to address social and environmental issues.
The SERAP program uses a unique approachcombining technical training, financial incentives and a focus on social responsibilityto help improve the quality of life for cocoa growers and their communities," said Scott Walker, vice president and managing director, ADM Cocoa International. By addressing the holistic needs of cocoa growers, ADM is working to ensure cocoa farming is a viable way of life now and for future generations, while also advancing the supply of high-quality products for our customers."
ADM will collaborate with cooperatives to provide Indonesian farmers with technical training on bean fermentation, quality standards, cooperative management and market access. SERAP also includes a financial incentive scheme for cocoa farmers that awards bonuses to participants who continually achieve high-quality cocoa while simultaneously adhering to responsible social and environmental practices. ADM will also provide cocoa farmers with information regarding appropriate labor practices, the safe use of farm chemicals and disease prevention.
According to Ang Jing Chai, ADMs vice president of operations in Southeast Asia and Indonesia sustainability project manager: One of the main goals of the SERAP program is to enhance the livelihood and welfare of Indonesian cocoa farmers while at the same time encouraging sustainable cocoa production. In the future, the SERAP program will allow ADM to offer our customers cocoa products made from certified sustainable Indonesian cocoa."
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