Consumers: Many Products Over-Packaged

HARLEYSVILLE, Pa.NMI's annual U.S. LOHAS Consumer Trends Study® has found most American consumers are adopting a "less is more" attitude when it comes to consumer product packaging. Specifically, three-quarters of respondents said they believe many consumer products are over-packaged, and about one-quarter of those surveyed said they will overlook such products for those with more minimal packaging. The survey, which will provide many additional data results on consumer trends, also revealed in addition to minimal packaging, consumers prefer by recyclable packaging and use of packaging materials that are environmentally friendly.

"The 'less is more' trend continues to resonate with consumers," confirmed Steve French, managing partner at NMI. "Marketers can maintain current and attract new consumers by using less packaging and 'greener' packaging materials. Specifically, 'renewable' and 'plant-based' materials are rated most environmentally-friendly among consumers." Based on these results, he and his team suggested businesses to incorporate new environmental materials where applicable and promote any use of post-consumer recycled packaging. However, while consumers favor eco-friendly options, companies should be careful not to adopt environmentally friendly packaging at the expense of the product or its experience, according to NMI.

Visit NMI online to learn more about the study.