Joe Zhou to Speak at TSI U.S. China Roundtable

MISSOULA, Mont.Joe Zhou, TSI Group Ltd. co-founding partner and CEO, based in Shanghai,  will be one of the featured speakers at the second annual U.S./China Roundtable to be held as a pre-NBJ Summit discussion on Tuesday, July 24, at the St. Regis Hotel in Dana Point, CA. Zhou will focus on market entry and development challenges facing supplement, ingredient and beverage manufacturers seeking to penetrate the China health and wellness market.

According to Zhou, the future of dietary supplement manufacturing in China is bright for the several reasons. China is already the largest supplier of the raw materials in the supplement industry, and the quality standard of Chinese manufacturers has improved significantly in recent years," Zhou said. China is going to become a major supplement market in the world, and foremost brands around the world will come to China, bringing quality culture with it. Furthermore, it will increase Chinese manufacturers understanding of quality aspects of supplement manufacturing," noted Zhou.

Zhou will discuss which product sectors in China have the most growth potential, and the market penetration of health and wellness per sales channel, product category and demographic. The presentation also includes the best business approachesB2B, B2C or export/import. In February, the U.S. China Health Products Association (USCHPA) added TSI as a board member.