Mondelez Invests $100 Million in European Oreo, belVita Plant

November 19, 2013

1 Min Read
SupplySide Supplement Journal logo in a gray background | SupplySide Supplement Journal

ZURICHMondelz International announced plans to invest more than $100 million in a state-of-the-art biscuit manufacturing plant at its Opava site in the Czech Republic. The investment will support growth of Oreo and belVita brands and builds on the company's $240 million investment in European cookie manufacturing since 2011.

Since 2009, net revenues for Oreo and belVita have grown 25% and 18%, respectively in Europe. The plant will create new capacity to allow the business to keep pace with future demand. The announcement is consistent with Mondelz International's commitment to invest in advantaged assets to drive sustainable and profitable growth.

Commenting on the announcement, Phil Hodges, senior vice president, Integrated Supply Chain, Mondelz Europe, said:  "We've seen phenomenal growth in our biscuit business in recent years, especially our Oreo and belVita Power Brands. This new facility will help us keep up with future demand by creating additional capacity. We've used all of our supply chain and R&D expertise to create a state-of-the-art factory with lines capable of making over 1 million Oreo biscuits a day. After it is completed, this plant will be a model in our global supply chain network."

 

 

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like