O-I Glass Packaging Garners Design Awards

PERRYSBURG, OhioO-Is  innovative glass packaging has garnered a number of high-profile awards across many different segments around the world this year, highlighting the flexibility of glass as a packaging material.

Among the glass bottles recognized for their innovation and creativity is the Gize-bottle, produced by O-I for the Gize mineral water from Canadian Mineral Water S.A. It received 10 national and international awards, including the Gold Pentaward 2011. The elegant Gize glass bottle, featuring clear lines, a slim, tapered waist and a shoulder and base of the same diameter, beat out almost 1,000 competitors from five continents in the beverages category.

O-I has also won a number of recent awards for its own innovations, developed proactively to differentiate its customers brands in the marketplace. A Gold Pentaward 2011 went to the Vortex® bottle that features O-Is new proprietary internal embossing technology that enables specially designed grooves to be applied to the inside of the bottles neck. Earlier this year, the Vortex® package also received an Industrial Design Excellence Award (IDEA) from the Industrial Designers Society of America. Vortex® is used by MillerCoors for its Miller Lite beer, Australias Gage Roads Brewing Co. for its Wahoo Premium Ale and New Zealands DB Breweries for its Tui Blond Lager.

Independent Distillers Three Kings range featuring O-Is Black Glass recently won the Silver Award in the Beverage category at the 2011 Australian Packaging Design Awards, while O-Is Lean+Green® wine bottle range was honored in the Innovation and Supplier of the Year Awards by the Wine Industry Suppliers Australia (WISA).

Earlier this year, O-I launched a global marketing campaign, called Glass is Life showcasing the unique qualities of glass packaging, and its unmatched ability to build successful food and beverage brands. That campaign recently received the 2011 BtoB magazine award for Best Integrated Campaign, and received an honorable mention for its Print Campaign.