Report: The Impact of Process & Form on Distribution

Issue Summary

Animal nutrition brands are looking to attract consumers to super-premium innovations. From raw, frozen/refrigerated and freeze dried to farm-to-table ingredient concepts, many great products have emerged. However, brand holders should consider the intricacies of manufacturing and distribution before pulling the trigger on their next big idea.

Editor's Take

While it may be tempting to try to tap into a segment thats trending, as with any niche, pros and cons abound. For instance, in the first half of 2014, freeze-dried pet foods saw an increase in sales of 43.8 percent. These products have a robust shelf life without the need for special storage; however, the potential for breakage is high, and transportation and retail display require extra caution.

Takeaways for Your Business

Vets Plus Inc. is a leading manufacturer of animal nutritional supplements for private label brands. The companys strength lies in developing custom formulations with its in-house technical team, offering a wide range of product forms and maintaining the highest standards in quality, research and production. Established in 1990, the company now manufactures over 500 products in the United States and has distribution in more than 20 countries worldwide.