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Sandwiches Undergo 21st Century Transformation
September 7, 2010
2 Min Read
ROCKVILLE, Md.Market research publisher Packaged Facts released its Sandwiches: Culinary Trend Mapping Report" that analyzes emerging sandwich trends and offer strategic ideas on how to put new spins on a classic and import creative concepts for new marketing opportunities.
According to the report, the sandwich category has weathered the recession because sandwiches have a universal appeal, limitless versatility and attractive price-points. Sandwiches have undergone an exciting 21st century transformation with ingredient upgrades on every level including carrier, fillings and condiments. Artisan, local or sustainable ingredients reflect a chef s touch or a regional flavor profile; and creative sandwich makers are tweaking the form for flavor adventure, adding global touches and bursts of exoticism with new international breads, attention-grabbing fillings and spicy sauces. Some sandwiches are even solving consumers quandaries over healthful eating by offering more nutritious components in appropriate portion sizes, yet still satisfying with layers of mouthwatering flavor.
The report examines seven specific sandwich trends:
The Fine Fast" Sandwich Shopgourmet sandwich shops that feature high-quality, artisan and locally sourced ingredients and a wide range of house-made condiments and toppings.
The Asian Sandwich Invasion Bao (a Taiwanese pork-based sandwich, served on a steamed bun) and banh mi (a Vietnamese sandwich featuring grilled meat or pâté served on a French roll) perfectly marry the familiar with sandwich versions new to Americans.
The Reinvented Jewish Deliconcerns about the dwindling numbers of traditional Jewish delis have led to a new spin on an old favorite thats more sustainable, affordable and ethical."
Glamorous Grilled Cheesethis nostalgic favorite is being upgraded to appeal to more sophisticated consumer tastes with freshly baked specialty bread, artisan cheese and a multitude of toppings.
The Great Sandwich Shop Takeovera number of sandwich shop chains are innovating on the sandwich form, offering more healthful options, global flavor profiles and local sourcing of ingredients.
Pulled Pork Sandwichthis North Carolina barbecue favorite is getting national attention. While its flavor profile is new to many, it evokes the South and aligns nicely with Americas current devotion to pork.
Better BurgersAmericans love burgers but are ready for a quality upgrade that still maintains a good value. This means adding various types of exotic toppings, using grass-fed or locally sourced beef, homemade or heartier buns.
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