Pharmavite To Launch Olay Vitamins

Pharmavite To Launch Olay Vitamins

CINCINNATI--In mid-April, Procter & Gamble licensed the useof the Olay trademark to Northridge, Calif.-based Pharmavite LLC. The supplementmanufacturer will market Olay Vitamins^TM,designed exclusively for women to address both health and beauty needs.

"Olay Vitamins will combine Olay's skin care expertise and Pharmavite'sknowledge of women's health and nutritional needs to deliver a line of vitaminsthat connects, feeds and supports both internal health and externalbeauty," said Tom Zimmerman, Pharmavite's vice president of businessdevelopment.

Olay Vitamins will consist of two lines: Beauty Nutrients and WellnessNutrients, both of which will be launched later this year through food, drug andmass merchandisers.