Starbucks Jumps Into Juice Market With Evolution Fresh Store

BELLEVUE, Wash.Just four months after its $30 million acquisition of Evolution Fresh, Inc., Starbucks Coffee Company opened its first Evolution Fresh store yesterday, introducing customers to a unique, premium juice and food experience. Starbucks also transformed the brands look to better reflect the pure, natural ingredients in each beverage, and its strategic expansion and growth.

The Bellevue, Wash., store opening and refreshed branding positions Evolution Fresh as a leader in the $3.4 billion and growing cold-crafted juice category and furthers its commitment to evolve and enhance the customer experience with innovative and wholesome products.

Evolution Fresh is a revolutionary new approach to serve our changing lifestyles," said Arthur Rubinfeld, president, Global Store Development. The Evolution Fresh store offers super-premium juices and foods that are alive with fresh-picked, natural flavor and taste great."

The Evolution Fresh store introduces customers to a unique, premium juice and food experience. Combining fresh, natural ingredients with culinary and globally-inspired recipes, each order is personalized and handcrafted to create tasty offerings, including wraps, salads, soups and vegetarian and vegan offerings.

Evolution Fresh offers a wide variety of bottled fruit and vegetable juices for refreshment, hydration and varied nutrient needs, including protein and fiber-focused offerings. The new branding reflects the vibrancy of real, pure ingredients and products, highlighting the fact that the juice is never heated due to Evolution Freshs innovative use of high-pressure processing (HPP). After cold pressing and squeezing the juice, HPP is used to retain more of the flavors, vitamins and nutrients of raw fruits and vegetables.

Bottled beverages will have limited availability at grocery stores in select West Coast markets and will expand to Starbucks retail stores later this year.