SupplySide West preview: 5 of the best supplements launches of 2018

Mo' better: From omega-3 concentrates to liposomal delivery formats that boost bioavailability, supplements in 2018 are giving customers more.

Todd Runestad, Content Director, SupplySideSJ.com

October 31, 2018

5 Slides
SupplySide West preview: 5 of the best supplements launches of 2018

Supplements innovations continues apace. For 2018, the market is seeing product launches that offer transparency, clean ingredients, and elevated levels of nutritional bioactives. 

"WhatSupp: Trends, Innovations & Disruptions in the Dietary Supplement Space" is the title of an educational session at SupplySide West, in Las Vegas, on Thursday, Nov. 8, at the Central Stage from 1-1:30pm. That session will include a dozen examples of new supplements of the year, and places those in the context of macro forces and market trends that are defining the market today—and offering hints at what supplements will look like tomorrow. See you there! 

For a sneak peek, here's five supplements that are on point. 

About the Author

Todd Runestad

Content Director, SupplySideSJ.com, SupplySide Supplement Journal

Todd Runestad has been writing on nutrition science news since 1997. He is content director for SupplySide Supplement Journal and its digital magazines. Other incarnations: content director for Natural Products Insider (now rebranded to SupplySide Supplement Journal), supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.

Specialty

Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.

Quotes

"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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