VIRGO Introducing UPWARDS! Digital Magazine on Vitamin Angels

PHOENIXVIRGO is introducing a quarterly digital magazine called UPWARDS! that will focus on telling the story of Vitamin Angels and the important work the non-profit is doing to address undernutrition and reduce child mortality around the world. The digital magazine will debut before the SupplySide West trade show, set for Nov 5 to 9 in Las Vegas. It will feature stories of the impact Vitamin Angels has around the world, profiles of the people and organizations who make it happen, stories of the communities and people who have been impacted, and information about how individuals and organizations can support the cause. The digital magazine will be free to download, and for each of the first 10,000 downloads, VIRGO will donate $1 to Vitamin Angels. The title for the magazine comes from the sign-off that Howard Schiffer, the founder and president of Vitamin Angels, uses on correspondence.

Vitamin Angels' work is proving what this industry already believes in, that vitamins work. Not only that, were also reminding people that vitamins are a centerpiece of global health," Schiffer said. In coming together behind a single cause, this industry is showing people the best of what it has to offer. Together we are making an incredible impact; giving children and mothers the chance to lead meaningful and productive lives."

The digital magazine is presented as a free, downloadable PDF file that is optimized for viewing on desktops, laptops, tablets and smart phones. It will be marketed through VIRGOs SupplySide, Natural Products INSIDER and Food Product Design brands, as well as through social media channels including Facebook, Twitter, LinkedIn and others. People who download the digital magazine will be encouraged to share it with others, creating the potential for a very large audience.

Our intent is to spread awareness of Vitamin Angels important work to a very large audience, from industry to consumers," said Jon Benninger, vice president of VIRGOs Health & Nutrition Network. These are very compelling stories, and we think people will find them engaging and worthy of sharing with their friends and colleagues through this free, simple digital magazine format."

Sponsorship opportunities are available for companies interested in supporting the effort and gaining awareness among the audience of industry and consumers who download the digital magazine. Details on sponsoring are available from VIRGO account director Amy Thorlin at [email protected] or 480-675-8195.

In addition to the new digital magazine, Vitamin Angels will also be the focus of the SupplySide West Opening Reception at TAO sponsored by DSM on Nov. 7 in Las Vegas. Click here for more information on SupplySide West.