Vitamin World, Vitamin Angels Conclude Successful Campaign

SANTA BARBARA, Calif.After raising approximately $400,000,Vitamin World concluded its third successful "Angels for Moms" campaign through its partnership with Vitamin Angels.

During May and June, Vitamin World celebrated moms worldwide by asking customers to donate to Vitamin Angels at the register. Between product donations from Vitamin World, a division of NBTY, and contributions from Vitamin World customers in stores, Vitamin World is on track to reach 10 million children with essential vitamins.

Since 2008, Vitamin World has dedicated five months out of each year to fundraising in-store, as well as on its company website. The two annual campaigns, "Angels for Mom" and the holiday campaign, are promoted by Vitamin World associates who help Vitamin Angels bring vitamins to children in need.

"The reason that Vitamin World is able to have such success in providing these essential nutrients to children in the U.S. and other countries is because of the tremendous support we get from our customers," said Vicki McGuire, senior vice president, Vitamin World. "Our partnership with Vitamin Angels provides us with a conduit through which we can help provide wellness and health to those who are unable to access it on their own."

This year, Vitamin World is donating 75 million children's chewable multivitamins, manufactured specifically to Vitamin Angels formulation and specifications for at-risk children in countries all over the world, including Vietnam, Haiti, Guatemala, Nigeria, Peru and Madagascar. The contributions from Vitamin World and NBTY have also supported the expansion of Vitamin Angels' U.S. program, which will reach approximately 70,000 women and children this year.

"I knew the Vitamin World 'Angels for Moms' campaign was going to be a huge success from the moment I heard about it at their annual meeting," said Howard B. Schiffer, president and founder of Vitamin Angels. "I could see the dedication in the eyes of their associates and their enthusiasm to bring better nutrition to their own customers while helping children around the world."

In October, November and December, Vitamin World will hold another campaign dedicated to raising money for Vitamin Angels by asking customers to contribute at the register. In 2012, Vitamin World's Holiday campaign raised more than $530,000 for Vitamin Angels. Vitamin World was recently profiled in Vitamin Angels' magazine for its work with at-risk populations in need.

In 2013, companies like NeoCell and NHK Laboratories donated to Vitamin Angels in support of its campaigns.